CONTENT CREATION & EXECUTION
HOW WE CAN
HELP YOU HELP
On the brands’ behalf, we overlook the entire campaign as our own. From coordinating with the NGO to anyone involved in the project, we’ll make sure the entire process stays hassle-free for our client.
We collaborate with some of the best film-makers in town and produce high quality and engaging videos of the initiative that can be used as broadcast ads or on our clients’ social media channels.
For long-term campaigns, we provide the brand with regular social media content like photo blogs/polls/video blogs relating to the cause, to keep the audiences involved and create as much as awareness possible about the initiative. We also execute hash-tag campaigns via twitter, such as matching donations, photo submissions, contests etc. to spread awareness about the company's CSR initiatives.
Charity/Unwrapped assists it’s clients in marketing the video online through blogs and related pages so the content gets the maximum exposure. We will publish the content on our personal online channels with the guaranteed viewership as negotiated.
In case the campaign needs it's own online identity, we create personally designed micro-sites along with publishing relevant content (pledge pages, posters, blog entries, campaign updates etc.)
We are a cause marketing agency that's passionate to bring a positive change. Our mission is to produce results-driven marketing campaigns that makes brands more likable, build awareness and drive engagement, purchase and support.
Charity/Unwrapped assists organisations right from developing responsible business strategies that are CSR-compliant within the Companies Act, 2013 upto the execution of beautiful campaigns that have a meaningful impact and keep the shareholders interested. Our clients include both corporates and Non Profit Organisations.
Our aim is to help our clients come up with a viable CSR initiative and provide only the best quality of marketing content for the selected initiatives. What differentiates us is our passion to work on specifically cause-based campaigns that will make it a better world, and our dedication to achieve the best results.
LET'S HUMANISE YOUR BRAND
FOR PHILANTHROPIES &
(Kind Hearted) COMPANIES
We can't wait to hear from you
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Harmony House India Advert
PSA: Child Domestic Labour
We produced a Public Service Announcement showing a common practice of hiring underage children as domestic workers and taking away their basic right to education from them.
We unwraped the initiatives made by a Gurgaon based day care shelter for underprivileged kids, Harmony House India, who have helped hundreds of children take steps towards a better future.
We are personally saddened by the lack of awareness about the Alzheimer's disease in India. So we decided to partner with ARDSI (Delhi Chapter) to create the campaign #AlzCantWin. We also launched an online fundraising campaign at www.ketto.org/alzcantwin to help ARDSI sustain its day care center facility.
MAX Fashion & Underprivileged Kids
Charity/Unwrapped conceptualised to associate MAX Fashion with the cause of helping street kids having access to warmer clothes in winters. Along with content production, we marketed the same through our online brand channels, reaching an audience over 54k, creating 12k positive impressions and counting.
Shri Ram Global Pre School & World Water Day
This World Water Day, we partnered with the kids of Shri Ram Global Pre-School to get their perspective on water crises. After interviewing them about their water usage, the kids filled up reusable water bottles and donated them to underprivileged children in a nearby slum. We conceptualised and captured the entire initiative, which not only introduced kids to social giving, but is also getting the school a lot of positive feedback on social media.
No Hunger Week
We at Charity/Unwrapped embarked on a journey from August 1st - 7th called "No Hunger Week", where over the week, we visited Delhi’s busiest hotspots with restaurants, bars & cafes, and encouraged them to donate any leftovers. All the food collected was then distributed to the homeless people in Delhi. With the participation of almost 50 eateries as Food Donors, we were successfully able to feed 1040 people, only from the food that would otherwise be wasted.